In the past few days, the Croatian metropolis once again lived in true fashion spirit. The Atelier The Future platform is responsible for the long-awaited return of Croatian and regional designers to the catwalks, and the first evening was marked by an independent fashion show of the celebrated tandem Tandarić Šekuljica, better known as ELFS. The combination of fashion, music, entertainment and more than 400 lovers of such events were the right recipe for an unforgettable fashion gathering in the Z center.
In addition to the attractive fashion show, a low-energy refreshing non-alcoholic drink without preservatives was offered with the addition of vitamins and minerals from Jana, who this season presented a fantastic innovation from their Jana vitamin range – collagen-enriched water. Nova Jana vitamin +collagen has a natural source of collagen, which is essential for a radiant appearance and healthy skin. Based on Jan’s favorite water, with a delicate taste of raspberry and apple, +collagen is a delicious low-energy drink with targeted functionality, a combination of vitamin C and zinc minerals that contribute to the creation of collagen for normal function and skin maintenance, and does not contain preservatives, artificial colors or aromas.
Maintaining a youthful appearance is largely related to the dynamics of changes in the skin, and when talking about the appearance and structure of the skin, it is simply impossible to leave out the word collagen. Collagen is a complex fibrous protein in the body which, thanks to its mechanical properties, contributes to the firmness, suppleness and constant renewal of skin cells, so it is of vital importance for its elasticity. Collagen is an integral part of tendons and cartilages, bones, muscles, internal organs, blood vessels, eyes, teeth… which makes it especially important for overall health and vitality.
Healthy beauty habits
Although it is impossible to have everything under control in life, active care of health and appearance can positively influence numerous changes. Namely, with aging, collagen production slows down and cell structure weakens. The skin becomes thinner and more sensitive and wrinkles more, hair loses its vitality, tendons and ligaments lose elasticity and joints become stiffer and less mobile. However, there are ways to slow down these changes, which largely depends on lifestyle habits. Along with adequate physical activity and enough sleep, proper nutrition and regular hydration bring numerous benefits. Collagen is a protein found naturally in foods such as fish and meat. Collagen, needed by the human body, is synthesized in the cells from amino acids, where vitamin C and the mineral zinc are necessary. That is why a nutritionally rich diet, such as the Mediterranean diet, which is based on the intake of fruits, vegetables, peas, nuts, seeds, whole grains, fish, lean meat and dairy products, olive oil and herbs, brings numerous health benefits.
Sufficient water intake is extremely important and often underestimated, and dry skin can indicate insufficient fluid intake. Quality hydration, which is close at hand on the go, is an ally in maintaining vitality when mastering the rhythm of busy everyday life, especially if it brings functional active components. Consumers are becoming more aware of health care and are looking for products with natural ingredients, and Jamnica always tries to follow trends and offer consumers something new, and that’s why we present Jana vitamin +collagen”, said Martina Hajtud, brand manager at Jamnica.
Jana water, as a natural and healthy refreshment in every sip, is an irreplaceable companion in any situation, including at a fashion show. Especially if it is enriched with collagen, which guarantees freshness and radiance to your skin. By drinking the irresistible Jana vitamin +collagen water, fellow visitors to the ELFS show had excellent hydration at all times, which once again proved that water and fashion are an inseparable combination.
Photo: Šimun Bućan, Danijel Galić
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