When it comes to picking out the underwear, neither women nor men does not want to compromise. Print, cut, material, design are only some of the characteristics which underwear must satisfy to be ideal, to make you feel comfortable and self-confident. Your underwear exposes you to the eyes of a curious viewer and it just needs to be perfect! This is the reason why the fashion brand ELFS, listening to the needs and wishes of a modern men, designed a line of men underwear which no men will be able to resist.

Fashion trends were followed as well during underwear design. ELFS represents a line of men underwear which comes in two basic models and two colors. Classic slip or boxers, black or white but always with strong stamp of individual ELFS style and recognizable logo.

ELFS and ALEXEI PUNINSKI underwear 1 ‘Creation of men underwear was truly fun and challenging process. Simply there is no compromising and every aspect needs to be perfect, as well functional as esthetic. We already had some touch with creation of underwear but this was more serious approach and we are truly satisfied with the final result and campaign’ fashion duo said.

ELFS and ALEXEI PUNINSKI underwear created for men will for sure catch attention of women because ELFS decided to strip down croatian national swim team member – Alexei Puninski. Alexei found himself perfectly in role of a model and showed himself as a true representative of ELFS generation.’

ELFS and ALEXEI PUNINSKI underwear 4 ‘I am proud of the campaign with fashion duo ELFS. As they proposed the campaign to me, I didn’t hesitate for a minute. I see true representatives of croatian fashion design in them and privately I often wear their clothes.’ Alexei said anent to his first fashion debut.

ELFS underwear collection is available in ELFS store – Amruševa 4 – Zagreb, ELFS store – Bana J.Jelačića 4, Split and on www.elfs.hr web shop.

 

 

 Photo:Goran Matijašec

Make up: Simona Antonović

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