On Saturday, July 10, we celebrated Tesla’s birthday at the celebration of the 165th anniversary of the birth of Nikola Tesla and the 15th anniversary of the opening of the Memorial Center “Nikola Tesla” Smiljan.
For this occasion, we designed a limited collection of T-shirts with symbols that marked the life of Nikola Tesla. We interpreted the lines from Tesla’s life that they introduced us to at the memorial center on T-shirts. Tesla fed a multitude of pigeons every day, but he especially loved one white dove among them. It was his pet. Therefore, there is a white dove on the woman’s T-shirt, drawn with sharp geometric lines reminiscent of the edges of crystals that Tesla was fascinated by precisely because of its sharp edges.
The men’s T-shirt has various shapes of Tesla’s neon tubes, in yellow, which symbolize light. The neon shapes from the T-shirt were exhibited by Tesla at the World’s Fair in Chicago in 1893 as a luminous innovation, and they are the forerunners of neon tubes and neon signs, without which we cannot imagine the world today.
“The idea for cooperation with the fashion duo ELFS and the realization of this project arose in the desire to give visitors to Tesla’s birthplace the possibility of an exclusive memory that is functional, modern, useful and an excellent reminder of the experience of a genius homeland.
Why did we choose ELFS for collaboration and a designer brand t-shirt for memory? Tesla himself was always nicely dressed, he paid attention to the fact that the clothes he wore fit him perfectly and that he looked elegant, “said the Smiljan Memorial Center” Nikola Tesla “.
One of the goals of this cooperation is to enable the visitors of the Memorial Center to bring an original designer souvenir from Smiljan. You can buy T-shirts in the souvenir shop MC “Nikola Tesla” Smiljan, whose entire income goes to humanitarian purposes for the renovation of cultural centers in Banovina. In the name of a man who contributed to the well-being of humanity through his work.
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