The great 20 years of work, one of the most successful fashion brands ELFS, celebrated just as befits with a celebratory fashion show and gathered many famous faces who have been following them all these years. No one wanted to miss the big celebration of the fashion duo, who, as usual, caused a standing ovation and delighted with a collection bursting with colors, energy and vibrancy. ELFS announced the new fashion spring with this collection, and the fashion show was watched on Monday in the Family Mall by well-known fashion experts including: Anica Kovač, Nives Ivanišević, Mia Dimšić, Domenica Žuvela, Lana Pavić, Ana Gruica, Barbara Nola, Ecija Ojdanić, Mila Elegović, Antonija Blaće, Vlatka Pokos, Borna Kotromanić, Ivana Mišerić and many others.
With this show, ELFS took us back 20 years and reminded us of the best moments of the famous year 2004. Everyone remembers their bold collections, which were dominated by sporty combinations of youthful fashion in vibrant colors and combinations. That vibrancy and those colors have returned in this collection! Known for stage surprises, ELFS managed to surprise the audience this time with the music accompanying the show, which literally took us to the dance floor in 2004 with the hits of Britney Spears, Enrique Iglesias, Usher and other stars from the beginning of the millennium. The boldness that ELFS brought to the local fashion scene in their early days opened the door for many young designers after them. For the first time, a brand has appeared on the Croatian fashion scene that comments on current social events with its collections, but in a fun and unburdened way. This is the message of this celebratory collection, which is characterized by vibrancy and aliveness.
What better way to celebrate a 20th birthday than with a little celebratory dress. This time, “little black” is not black because ELFS chooses neon shades of pink, green, gold, orange, turquoise, yellow for the celebration. A strong color statement has always been a trademark of ELFS, and this celebratory collection reminded us of their beginnings and sporty combinations in bold colors. Long dresses, waisted, maxi and midi length, with oversized sleeves or bare shoulders with an accentuated waist… These are cuts and dresses in which ELFS women will celebrate their special moments such as birthdays, proms or weddings. The celebratory collection also presented suits in vivid, spring colors, and the trademark of the collection this time is not a print or a recognizable logo, but a flower that every ELFS girl will definitely want. Handmade tulle roses that come in various sizes will be seen on dresses, jackets or shirts this season. A piece that completes any look, worn boldly as a choker necklace or as a belt in all combinations.
There was bursting with colors and euphoria at the catwalk of the fashion show, which was accompanied by applause from the audience. “20 years is a really concrete number and the world around us, as well as people’s habits, have visibly changed, and we have also grown and changed throughout all that time. What is constant is that we try to build on the previous collection with each new collection and that we want everyone to enjoy fashion, both the brave and the less brave. In the beginning, we were accompanied by youthful enthusiasm and desire, and today it is our greatest compliment to see how our creations are enjoyed by those for whom we made them. Although 20 years have passed since our beginnings, we still consider ourselves lucky because we do a job we love and we think it is recognized. We are convinced that with this collection we managed to bring the freshness and liveliness that we felt as kids with the first collections from 2004,” say the brand’s designers Aleksandar Šekuljica and Ivan Tandarić.
The celebration of the 20th birthday was magnified by many long-term partners who were also sponsors of the ELFS fashion show this season: Mercedes-Benz Auto Gašparić brought to the runway a real make-up artist among cars, who caught the eyes of the audience. All-day preparations in the backstage of the large ELFS team: models, make-up and hair artists and stylists, were easier with the coffee prepared by De’Longhi, as well as for enjoying your favorite coffee at home. ELFS pieces are characterized by top quality, and in order to preserve the clothes for many seasons, Violeta fabric softeners are recommended by the ELFS duo. A special fashion accessory attracted the attention of the audience, and the surprise was prepared by the queen of spices – Podravkina Vegeta. Nutribullet prepared healthy meals for all present during the day and after the fashion show and showed how to prepare healthy meals at home. Faithful partners for the pre- and after-party are fresh aromatic Italian prosecco Bottega, Jana water, Thomas Henry tonic, Freixenet, which brings an extra dose of glamor with its sparkling wines, and Akta, one of the leading Croatian companies specializing exclusively in the production of bags. Profokus, Cotril and Salon Premium were responsible for the model’s make-up and hair.
Photo: Goran Čižmešija, John Pavlish
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